Designing Your Website
We all know the importance of a good first
impression. When designing
your website try to keep a few basic rules in
mind. Your
website should be clean looking, easy to navigate, quick to
upload and offer your visitors a lot of valuable
content.
Websites full of graphics (pictures),
sound, pictured backgrounds take longer to upload and can be
confusing… not to mention difficult on the
eyes.
Especially for the MT market where you’ll have busy
doctors and office workers looking at your website you’ll want
it to be pleasing on the eye and easy to
navigate.
6 Tips for Designing a Professional
Looking Website:
-
Stay away from too many
graphics.
In some cases a few well chosen pictures will
compliment your website content, but too many
flashy or animated graphics will do more harm than
good.
-
Do not use colored or pictured
background.
A plain white background is always
best.
This will make your words stand out and be
sensitive to the eyes of your
readers.
-
Do not use too many font types or
colors.
Choose one or maximum two font types and
colors and stick to them throughout your
website.
A good standard font to use is Arial or
Verdana.
Always opt for black for the main writing and
only add color to differentiate
headlines.
-
Have a clear navigation
menu.
People always expect the navigation menu on
the left hand side.
Have a clear heading of all the important
things you want people to see, such as services,
turnaround time, clients, etc. Don’t forget to
include contact
information.
-
Build a site map if
possible.
This will make it easy for your users as well
as the search engines to find what they are looking
for.
Some programs such as XSitePro will build an
automatic site map for
you.
With other programs you’ll
need to build and add to your site
map.
-
Provide valuable, well written
information and content.
Give people what they are looking for. Put
yourself in their shoes and think what exactly will
someone looking at my website
want.
Always, fulfil the needs of your customers
first and you will have achieved your first
success.
Website Basics – What Search Engines and
Surfers Look For, additional tips for building a
profitable website.
Next
à Promoting Your MT
Website
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