Website Promotion Tools

Promoting your website may seem a little daunting at first, but with a few basics you’ll start driving free targeted traffic to your website.  These website promotion tools will make getting started easy.

Website Promotion Tools

Writing Articles – Writing articles will distinguish you from others in your field.   Most other fields really use articles as standard use of website marketing.   In the MT field this isn’t done very often.   This is a great opportunity for you to classify yourself as the expert in your field. 

For example if your website lists the MT services you offer, your prices and so forth, then add a section titled MT Articles.   In this section write various short articles describing why outsourcing transcriptions saves money, what to look for in a good MT, HIPPA compliance laws, etc.

This will not only serve as search engine food but will also class you as an expert in the eyes of your potential clients.   And it helps build credibility. 

Once your articles are written submit them (for free) to the top article directories.    People will then find your articles, place them on their websites and provide lots of incoming links (potential customers) back to your website.

Press Releases – Press releases are a sure fire way to drive targeted traffic to your website.    Your press release will include important information such as contact information, date of release, your name, and website address. 

Your press release should read like a news story more than an add about your website.    It should contain newsworthy information that will be of value to others. Here are a few ideas to write about:

Your New Website – Explain how this website will provide a valuable resource for your local community, etc.

A Contest – If you’re holding some type of contest for new customers or employees.

Charity – Write a press release if you’re holding an even for charity or donating a portion of your sales/services to charity.

A New Service/Expansion – You’re adding a new service or expanding an existing one.

There are many other reasons and those would of course depend on what’s happening in your business.

Once your press release is written then you’ll need to submit them to all the press release directories, some are free and some will charge a small fee.   Have a look through them and submit to as many as you feel necessary.   

Link Exchange – This isn’t as important as it once was but could still bring you some valuable traffic.   The trick is to exchange links with sites which are related to yours and provide useful content for your visitors. 

For example if you have an MT site, exchanging links with a puppy dog care site won’t do you much good.   However, exchanging links with a site that provides medical transcription glossary of terms, medical spellchecker, etc. will not only provide your visitors with additional resources but also help with the search engines.

Contact the site owners and ask if they would be interested in exchanging links with you.   Please try to avoid link farms (sites which have thousands of links to try to fool search engines), this will be frowned upon by the search engines and could jeopardize your ranking.

Advertisement  – If money allows try to buy advertisement on sites related to yours.   You should research these sites to make sure they have a high number of visitors and rank well with the search engines.   You don’t want to advertise on a site which doesn’t receive much traffic. 

Ask the website owners for traffic statistics (most will provide this on their advertisement page).   You can then place a text link or banner going back to your website.   In order to make the most out of your advertisement, make sure you’re advertising on sites which also cater to your target market. 

For example, if you’re looking to hire MTs then advertise on a site which MTs go to, such as reputable forum sites, etc.   If you’re looking for clients then advertise on sites which cater to doctors or medical personnel.  

With a little thought and creativity you’ll see your efforts start to pay off.   Once you have visitors to your site and start finding new clients your business will start to grow quickly.   Here’s a quote which has always helped me in business…

The three ingredients for any successful business are “self believe, drive and determination” as long as you have that everything else can be overcome. 

That's the end of our Easy Website Marketing Guide.  Follow these tips and you'll soon be on the way to profiting from your own medical transcription website.